Branding & Communications Executive
Job Title: Branding & Communications Executive
Organization: HAC Foundation India
Location: Chennai | Type: Full-time
Role Purpose
Drive HAC Foundation India’s positioning as a preferred and trusted social impact brand by leading integrated communications, digital presence, data-led decision-making, and stakeholder engagement.
Key Responsibilities:
1. Social Media & Digital Presence:
• Manage and grow HAC Foundation’s presence across all social platforms
• Plan and execute content calendars aligned with organizational priorities
• Build and engage an online community through consistent communication and storytelling
• Monitor interactions and ensure timely responses
2. Branding & Content Strategy:
• Ensure consistency in brand voice, messaging, and visual identity across channels
• Develop compelling content including impact stories, donor communication, blogs, and newsletters
• Strengthen brand positioning to enhance visibility, credibility, and trust
• Collaborate with design and program teams to create high-quality communication assets
3. Campaign Management (Awareness & Fundraising):
• Conceptualize and execute integrated campaigns across digital platforms
• Translate programmatic impact into engaging narratives
• Support fundraising campaigns through targeted communication strategies
• Continuously optimize campaigns based on performance insights
4. Data Analytics & Insights:
• Track and analyze performance across social media, campaigns, website, and communications
• Generate actionable insights to improve engagement, conversion, and outreach
• Develop periodic reports and dashboards to support decision-making
• Use data to refine content strategy and audience targeting
5. Website Management:
• Manage and update website content including impact stories, blogs, and program pages
• Ensure user-friendly navigation and optimized donor journey
• Implement basic SEO practices to improve discoverability
• Coordinate with vendors/tech teams for enhancements and maintenance
6. Donor Engagement & Communication:
• Develop and execute communication strategies for donor engagement and retention
• Create personalized and mass communication such as newsletters, updates, and reports
• Support fundraising efforts through storytelling and digital outreach
• Build meaningful engagement with existing and potential donors
7. Volunteer Engagement (Communications):
• Recruit, onboard, and manage volunteers supporting communications and campaigns
• Enable volunteers as digital ambassadors of HAC Foundation
• Ensure ongoing engagement, coordination, and recognition
8. Events & Outreach:
• Support planning and communication for events, campaigns, and public engagements
• Manage event promotions, outreach, and post-event coverage
• Collaborate with partners and stakeholders to amplify visibility
Qualifications:
• 2–5 years of experience in communications, branding, or digital marketing (non-profit preferred)
• Strong storytelling, writing, and communication skills
• Familiarity with social media tools, analytics platforms, and CMS tools
• Basic design sensibility (Canva/Adobe tools preferred)
• Ability to work in a fast-paced, mission-driven environment
Success Metrics / Deliverables:
• Consistent growth in social media reach, engagement, and community size
• Improved brand visibility, recall, and positioning of HAC Foundation
• Successful execution of campaigns with measurable impact (awareness, engagement, fundraising)
• Increased website traffic, improved user experience, and higher conversion rates
• Strong donor engagement reflected in retention, repeat contributions, and communication performance
• Data-driven reporting with actionable insights influencing strategy
• Active and engaged volunteer community supporting communications efforts
• Effective promotion and visibility of events and outreach initiatives
Other Information:
Remuneration: Commensurate with experience and market standards
Base Location: Chennai, with travel to programme and field locations as required
How to Apply:
Please submit your resume and brief cover letter stating current remuneration, expected remuneration and notice period to email ID.
Job Email ID: HR@HACIndia.org