Market Linkage Expert

Responsibilities-
– Map value chains for major crops (paddy, maize, potato) and identify key market actors.
– Build partnerships with input suppliers, aggregators, processors, and institutional buyers.
– Facilitate market linkage, buy-back arrangements, and collective aggregation through Agri-Entrepreneurs.
– Conduct business training for AEs on marketing, grading, storage, and value addition.
– Support AEs in branding, packaging, and leveraging e-NAM and digital platforms.
– Organize buyer-seller meets, trade fairs, and exposure visits for market linkage.
– Track market trends, prices, and performance indicators to ensure competitiveness.
– Document case studies and success stories on improved market access and price realization.

Requirements-
– Strong business acumen and negotiation skills.
– Excellent networking and stakeholder management abilities.
– Analytical approach with market intelligence understanding.
– Results-oriented with an entrepreneurial mindset.
– Demonstrate strong business acumen and effective negotiation in achieving organizational goals.
– Build and maintain excellent networks while managing key stakeholder relationships.

Experience –
– 4-6 years of experience in market linkage, agri-value chains, or enterprise promotion.
– Demonstrated experience working with aggregators, Agri-startups, or procurement companies.
– Familiarity with both conventional and digital agri-market models.

Qualification-
MBA/PGDM in Agribusiness, Rural Management or Supply Chain/Value Chain linkages